So, the client called us and told us that they needed a logo on an urgent basis - like 3 days at the max. The concept had to be something related to healthy food and something related to the cultura mexicana (mexican culture). We immediately imagined a piece of food wearing a sombrero (spanish word for hat). 2 days later, we submitted 3 designs, of which, Señor Taco - as we had code-named the logo - was the first one. And most surprisingly, the client approved Señor Taco at the first go with a slight modification. We also designed a menu and some stickers for them. At the inauguration of the client's new business, we felt really glad and proud to see Señor Taco on containers and menus.
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